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Having made a modest start in the manufacturing of Synthetic Iron Oxide (Red/Yellow/Orange) pigments in 1986, our group today is one of the largest manufacturers of these pigments in India. Our group is also into manufacturing high quality oxide flooring colours, Wall Putty, Tile Adhesive, Cement Paints, Cement Primer and Waterproofing Compound. We cater to both domestic as well as export market, where our name is associated with "Quality". We have certain specific grades of pigments, which nobody else is able to match or manufacture. We have manufacturing facilities at Kalunga and Rourkela in Orissa and Bilaspur in Chattisgarh. We also have representative office in Kolkata.

Our Strengths

Expertise : The management comprises of chemical/mechanical engineers, MBAs and commerce graduates to take care of specific functions in order to ensure efficiency and professionalism in all dimensions of the business.

Experience & Evolution : This ideal combination has resulted in competitiveness and helped achieve an average compounded growth rate of 20% per annum. Our vast nationwide network helps us cross-sell products thus enabling us to lower our marketing and distribution costs. The network also enables us to do the best possible raw material sourcing and also helps us gather the required market intelligence.

Enterprising Employees : Innovative ideas and suggestions are invited from employees, keenly evaluated and implemented .

Our Vision

To be the leading player in our product categories on these parameters

  • Quality
  • Consistency
  • Lowest Production costs

Achieved through

  • Continuous R & D
  • Process and Productivity improvements
  • Automation
  • Effective HR practices

Our Focus

  • Fulfilling customer needs and providing the best customer service.
  • Technical Knowhow and Collaboration.

We are also providing technical knowhow for manufacturing Synthetic Iron Oxide Pigments by the Precipitation Process and are keen to collaborate for exchange of technical expertise.

We have already completed:
1. Project report for an upcoming Iron Oxide Project in Kuwait
2. Project report with a market survey report for an upcoming Iron Oxide Project in Qatar


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